It's time for your optics to evolve.


Lenses for Pursuit - No More limits

Hook and Bullet was formed to set a new standard in optics by building stylish, premium sunglasses with purpose. We use the most advanced materials in our frame design and the best lens technology ever made, specifically tuned for fishing, hunting, shooting and those who share our love for the great outdoors. So, whether you’re sight casting for redfish, picking off bonefish on the flats or swinging fast on a covey rising through the brush, H+B PBO ensures you the clearest target acquisition available at the blink of an eye.

Stewardship

We are all educators, stewards and contributors to the preservation of the Hook and Bullet life. Join us in making a difference.

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