Best Damn Lens Tech on The Planet?
We've spent years working with the brightest minds in color research science to develop game changing optics to provide the best sight picture possible.
Don't bring a snoopy pole to a marlin fight
Your vision is the most important connection to your target. All your gear has evolved for specific use, isn't it time your sunglasses did too?
Make the most of every opportunity
PBO disrupts the out of date "one lens fits all" norm by providing a choice of lenses, scientifically tuned to highlight key features in specific environments, by pursuit.
Lenses for Pursuit - No More limits
Hook and Bullet was formed to set a new standard in optics by building stylish, premium sunglasses with purpose. We use the most advanced materials in our frame design and the best lens technology ever made, specifically tuned for fishing, hunting, shooting and those who share our love for the great outdoors. So, whether you’re sight casting for redfish, picking off bonefish on the flats or swinging fast on a covey rising through the brush, H+B PBO ensures you the clearest target acquisition available at the blink of an eye.