Hook and Bullet will change the way you see the outdoors.

Hook and Bullet Optics

The most advanced optics on the market today for fishing, hunting and shooting. Nothing Compares!


Superior protection in any environment. 

Buy Now


Classic lines and so light you will forget you have them on!

Buy Now

Celebrate those times in your life when you escape the rat race, unwind and enjoy the great outdoors with friends and family.  

Hook and Bullet provides you with superior eyeware designed specifically for fishing, hunting and shooting.  Our flagship products are the clearest, most durable, and highest quality optics ever. Seeing is believing!!


As avid outdoors-men and women, we are all in this together, One World.  Together, we have the opportunity to ensure future generations will share the same experiences that we so dearly love.

More info

Military and First Responder Discount

Without you, there is no Hook, there is no Bullet. Thank you.

Military and First Responders please click below for 25% off of any pair of eyeware.

Discount Code

The electrifying scream of the clicker when a blue marlin hits; the bugle of a bull elk close by; the bay of the hounds... If that gets your blood pumping, it's really pretty simple, this is your life. Hook and Bullet! 

Watch our video!!

Close (esc)

Live the life

Sign up for our mailing list and receive discount coupons and information about new products.  Also get tips from our accomplished hunting, fishing and shooting emissaries! 

Age verification

By clicking enter you are verifying that you are old enough to consume alcohol.


Shopping Cart

Your cart is currently empty.
Shop now