We are all about living the Hook and Bullet life... ALL IN! - Which is why we seek create a community of passionate and inspirational Ambassadors and Emissaries that share our common love of outdoors and conservation!

We know our sunglasses are better than all of the leading brands on the market today! We want you to help us inform the Hook + Bullet world that Purpose Built Optics are a game changing advancement. Gone will be the days of the monopolies that are comfortable resting on their laurels and selling old technology in a new wrapper.

If you are living the Hook + Bullet life, we want to hear your story.