An Evolution in Lens Technology

Video
Why choose HB?

1 min video crash course on the benefits of using Purpose Built Optics. 


PBO, The Evolution of Optics

Built for those who demand an advantage

Select Lenses by Pursuit

A guide to selecting the perfect lens advantage for you. 

A partnership with Carl Zeiss Vision to advance the optics of fishing, hunting and shooting.

Hook and Bullet has partnered with Zeiss Optical to design a NEW category in the sporting sunglasses market called Purpose Built Optics. We deliver a high-tech, science-based functional advantage to anglers, hunters and shooters.


Nylon Lens 

Lenses that are clearer than glass and a fraction of the weight.

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HB Hard Coating

The durability and scratch resistance you demand.

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Ri-Pel Coating 

Zeiss's proprietary 

barrier that repels water and oil. Makes lenses easy to clean. 

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Evolution

Continuous Innovation to solve evolving problems

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PBO

Optics purpose built to imrove your sight-picture

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Texas Based  

Built by and for those that demand an edge.

1

Give you a better digestion and detoxify your body

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Helps you lose weight naturally to slim down more in shape

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The natural ingredients convert excess fat into energy for the body

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Reduces appetite

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Burn fat naturally, without causing dehydration or feeling tired

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Improve the quality of your sleep, leading to a healthier life