Hook and Bullet will change the way you see the outdoors.


We will continue to innovate and push the boundaries of Purpose Built Optics. We will strive to over deliver and, with feedback from the H+B crowd, provide world class performance eyewear our likeminded community demands. We know the market is vast and appreciate the fact you have choices. We are confident in the PBO mission and firmly believe that while you can find cheaper and pay more, you can’t buy better.

Take advantage of last years line up with our Origin Specials. See what changed the way you see the outdoors and save 50%!


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