At Hook + Bullet, we were born in the woods and raised on the water! The heritage of hunting and fishing has always been a fundamental part of our existence. This was our lifestyle long before it was our business. We love the outdoors and the role that we, and those that have chosen the Hook + Bullet life, play in support of our wildlife.
Hook + Bullet was formed in 2017 to set a new precedence in optics for fishing, hunting and shooting. We believe that our experience in the field and on the water gave us a unique perspective into an industry. It is our thought that our competition marketed sunglasses more for fashion than function. Consumer purchases were driven by fancy marketing and social influence with minimal customer knowledge of the product itself.
The door was open for a new beginning. We discarded old technology and generalized fallacies, gathered what little we could from our competitors and then stepped far outside of the box to form Hook + Bullet and to develop a product with purpose. There are a lot of variations in sunglass lenses and all certainly do not perform the same in every environment. After thousands of hours of field driven research and engineering we have created Purpose Built Optics. Each lens is optimized utilizing filters, lens tint and engineered coatings to produce the optimal sight characteristics in a specific environment while reducing eye and brain strain.
To say we are pleased with the response from our customers and Ambassadors would be an understatement. For everyone already wearing a pair of Hook + Bullet optics, thank you for your support. It is only going to get better!