Hook and Bullet will change the way you see the outdoors.


The lens of your sunglasses is akin to the engine of a race car! You have a choice, the PBO Lamborghini or ride around town with our competition who is still driving a six cylinder Mustang! When it comes to performance, we think you deserve more.  


There are a lot of people, even so-called knowledgeable companies that will try to convince you that your sunglasses lens should be chosen by the exterior color. They say, "You need a blue lens for offshore!" There are also a lot of people who still believe the earth is flat. Both are wrong.

In 2017 Hook and Bullet established a new standard in sun lens optimization. The result is a choice of 17 lenses specifically engineered to optimize your perception of the outdoors. By enhancing color and contrast of specific environments you will see greater detail through unmatched clarity!

All of our lenses are designed for maximum protection of your eyes, and work equally well at the Tiki bar as they do on the road. But if you are like us, you demand that your gear rises to the level of your true undeniable obsession, In the field or on the water chasing fin or feather, is where Hook and Bullet differentiates itself! Seeing is believing!

Hook and Bullet is the only sunglasses company in the world offers the lens variety and performance that you demand in a sun lens.


Admit your obsession.

PBO SERIES : Offshore

The harsh offshore sunlight radiating off of waves from all angles is one of the most demanding environments in the world. Having the ability to distinguish the subtle difference between cross chop and a bill/dorsal fin behind a teaser can be the difference between a great day and a boat ride.

PBO SERIES : Inshore and Flats

Whether you’re sight casting for redfish or picking off bonefish on the flats of Walker’s Cay the PBO Inshore and Flats series ensures you the clearest target acquisition available at the blink of an eye. Reading shadows, texture and contrast are the name of this game.

PBO SERIES : Beach and Surf

It is downright impossible to fish the beach with any ongoing success without proper gear, research and knowledge. It is up to you to read the waves, identify the sandbars, troughs and cuts. Not only do you find out where the fish are hiding but you also pay attention to any obstructions that may rob you of your bait. See Beyond the shoreline!

PBO SERIES : Lightvision

Your electronics range from live scanning sonar to elaborate networked instrumentation systems that combine ­ multisourced data feeds and display the results on a variety of screens, both on your boat and in your pocket. We have come to rely on these instruments are critical to our success and our safety. PBO Lightvision is a revolutionary polarized lens that allows you to see your LCD panels while wearing sunglasses. See Beyond dark screens.

PBO SERIES : Freshwater

PBO SERIES : Hunting and Shooting

Before Purpose Built Optics it was easy for us to only associate hunting and shooting eyeware with safety, but there was so much more. We defined the desired result and did not rest until it was achieved. Capitalizing on the advances of color research science and optical safety, our PBO lenses enhance color and contrast providing greater detail, depth perception, protection and rapid target acquisition.


Hook and Bullet was formed to fill that void and set a new standard in optics by building stylish, premium sunglasses with purpose. We use the most advanced materials in our frame design and the most advanced lens technology ever made. Our sunglasses are specifically tuned for fishing, hunting, shooting and those who embrace our love for the great outdoors.

Our manufacturing facilities are located in the heart of Italy. Great food, wine and great sunglasses. Each frame is meticulously handcrafted and hand painted for style and comfort making them durable and light so you can grind all day. Each lens is a product of 1000’s of hours of field, lab research and testing to meet our rigorous standards and ensure you have the best sunglasses ever made.


Long before the lab coats with their advanced computer modelling algorithms got involved, it was an optical illusion that started the revolution. By definition, an optical illusion is when your visual system perceives something arguably different than reality. For example, in the image to the right, square B looks considerably lighter than square A. However, the color on both squares is precisely the same shade of grey. The shadow cast by the green cylinder varies the colors surrounding square B and tricks your brain into believing squares A and B are different colors. In an outdoor environment, something as simple as a shadow cast by a tree on a river can alter your reality.

Can a shadow change your perception of color?

We are changing the way anglers and hunters use sunglasses. With a unquenchable thirst to provide the best sunglasses ever made, we were able to optimize optics to increase performance in specific environments. Utilizing color spectrum modeling we paired the worlds most advanced polymers and photonic dyes with specific mirrors, filters and coatings to create Purpose Built Optics. PBO lenses are engineered to optimize environmental contrast through color manipulation providing more detail and revealing complex textures, subtle highlights, hidden shadows and vibrant colors. From the outdoors, to your eye to the visual cortex of your brain, our optics are specifically tuned and categorically grouped by pursuit to change the way you see the world.


Start with the most high performance lens on the market today. Each PBO lens is comprised of 7-layers to protect and enhance your vision. PBO the core of the Hook and Bullet design. It is what catapulted us ahead of our competition.

  • The clearest, strongest and lightest lens material available
  • UV 400 certified for maximum protection from the sun
  • Each lens engineered to excel in specific environments
  • Hard Coating for durability and scratch resistance
  • Spectralock visible light spectrum manipulation technology, the “purpose” in PBO
  • Water and oil repellent, Anti-smudge, Easy to clean


Our manufacturing facilities are located in the heart of Italy. Great food, wine and great sunglasses. Each frame is meticulously handcrafted and hand painted for style and comfort making them durable and light so you can grind all day.

  • All Hook and Bullet wrap frames are made using Grilamid TR-90
  • Lightweight, flexible, and heat and UV resistant
  • Unmatched strength, shape integrity and impact resistance

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