PBO Defined

Hook and Bullet’s Purpose Built Optics (PBO), are designed by and for those who demand their gear perform and rise to the level of their own undeniable obsession. Our manufacturing facilities are located in the heart of Italy. Each frame is meticulously handcrafted for style and comfort making them durable and light so you can grind all day. Each lens is a product of 1000’s of hours of field research and developed to our rigorous standards by the world’s leading precision optics scientists.

No More Limits

The guys in lab coats tell us 80% of everything we perceive comes through our eyes making the sight connection to our surroundings and our target extremely critical for success. This fact, coupled with the reality that our passion takes us to every conceivable theater, each with its own visual demand, is why picking glasses based solely on frame choice and limited lens options at the big box store, can be like taking a Snoopy pole to a marlin fight.

PBO takes a different approach by providing our crowd a choice of lenses optimized for color, contrast and clarity; categorically grouped by pursuit: 

  • Fishing - Offshore, Inshore and Flats, Freshwater
  • Island Time - Leisure and lifestyle
  • Hunting - Upland/waterfowl 
  • Shooting - Clay targets 
  • Lightvision - a revolutionary new lens that provides exceptional protection from glare and still allows you to clearly see your marine electronics.

Capitalizing on the advances of color research science, our lenses are designed to enhance color and contrast providing greater detail, revealing more than what’s perceptible by the naked eye.

Leveraging specific visual cues, each lens is scientifically tuned to increase depth perception, read shadows, textures, and highlight features unique to a particular environment.

The end result is the most technologically advanced sunglasses ever made.  Every lens is purposely designed to give you the highest optical clarity and capacity to see things you may otherwise miss in your chosen pursuit. Your ability to distinguish the subtle differences between cross chop and a bill or dorsal fin behind a teaser is critical. 

Bottomline: we’ve spent years working with the world’s brightest minds to develop game changing technology to provide the best sight picture possible, in all environments, and maximize your visual advantage. So, whether you’re sight casting for redfish, picking off bonefish on the flats or swinging fast on a covey rising through the brush, H+B PBO ensures you the clearest target acquisition available at the blink of an eye.


"Hook and Bullet has set a new standard for what sunglasses should be. I have tried every major brand and nothing even comes close. Hat off my friend, you have arrived!"

Terry Gawlik

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