This is one of the most common questions that we are asked. Every PBO lens is optimized to excel in a specific environment. This certainly does not mean you cannot use your sunglasses in different environments.  What it means is that a Freshwater lens will show all of the same detail when you are chasing bonefish on the flats of Walker's Cay.  Here is another way to answer this question.  Would you use the same rod fishing for marlin as you would for rainbow trout?

That is the quick answer, but the question deserves a bit more respect.  We manipulate a lot of variables to bring PBO to life.  For example, our impact resistant Hunting and Shooting collection is not a polarized lens.  We do this because a polarizing filter can cause slight variations in depth of field and thus affect your shot. If you are offshore, you will need certain qualities in a lens, one being polarization.  Bottom line don't wear you Hunting and Shooting sunglasses offshore. 

To begin with, we are cut from the same cloth as you are. We spend an inordinate amount of time in the field, on the water or at the range. To us, Hook and Bullet is more than a company, it is a lifestyle. We have been fortunate enough to travel the world chasing fin and feather. Our passion lies in not just creating a better product, but a revolutionary change in an outdated technology that we see as a requirement to our chosen passions. 

When we began this journey, it was essential that we find a lens development company that was as obsessed with our objective to build Purpose Built Optics as we were. In the end, there was only one choice. ZEISS is an internationally leading technology enterprise operating in the fields of optics and optoelectronics and committed to the advancement of science. Their willingness to use our field data to create a new breed of lenses has solidified and long and lasting partnership.

We are better because we are different. Our commitment to you is that we will never become complacent and rest on our laurels as so many before have.

80% of what we perceive comes through our sense of sight.  Unlike every other piece of outdoor equipment, your sunglass are built more for fashion than function (not built with purpose). At Hook and Bullet we put function first. Our sunglasses are optimized to provide a functional advantage.  Your greatest resource is your time. Make the most of every opportunity.

It all starts with our belief that the lens you use 100 miles offshore should be different that the lens used to catch crappie while Livescoping. Variables such as visible light, target color and environmental conditions are where Purpose Built Optics' begin life.  Each lens has its own engineered characteristics that are the results of 1,000's of hours of field and lab research.  We manipulate color spectrum filtration, tint, the amount of light passing through the lens to create a one-of-a-kind lens formulation that will provide you the highest technical advantage possible.  

Our advancements in lens technology are a pairing of the worlds leading optical scientist and some hardcore Hook and Bullet fanatics. It is a simple yet very effective feedback loop that involves field research that is painstakingly interpreted by optical scientist to create the desired lens. This process is repeated over and over, each time dialing in the required result. In the end, each lens is the result of 1,000’s of hours of research and development. 

First let’s dispel a few marketing myths. About 40 years ago, a marketing myth was put into motion that has influenced millions of anglers around the world. Most of you not only know it, but you may even believe it. Heck, we did too until we looked behind the curtain.

"A blue lens is for offshore, a green lens is for inshore."

This is wrong on so many levels. First and most importantly, blue and green refer to a mirror coating on the exterior of the lens. Of all of the variables we manipulate with PBO, mirror color has the smallest effect. It is like saying blue cars are faster than red with no regard to what is under the hood.

The functionality of a lens is what takes place behind the mirror. PBO lenses are categorically grouped by pursuit. Within that pursuit, we offer several options. The mirror is the exterior color and is mostly a personal preference. The pursuit is the hard part and we have already done that for you. Look at the lens matrix and select first by pursuit, then VLT and sun filter.

Glass is heavy and it breaks.  Our lenses are made of Polyimide, a high-end nylon polymer. It is a fraction of the weight and clearer than glass.